Get clear on exactly what type of medical service you want to offer and then get started immediately on promoting your practice. Great things can grow from small beginnings, so here are a few tips to help you get started.
Get clued in and stay up to date with new social media platforms.
Social media is a great way to spread your profile among your community and internationally. Even having your patients check in on your Facebook Business Page can generate good leads. Update your website and blogs regularly or pay someone to do it.
Add patient testimonials in the form of videos, pod casts or writing. Get involved in forums and share your knowledge to gain a reputation.
Zero in on your ideal patient.
The more passionate you are about the patient you want to work with the more likely you are to discover them and have other patients refer them to you. When you are clear who you want to work with you can begin to think about where you can find them!
Word of Mouth is still the most effective method of marketing for medical professionals!
Get out and about in your community.
Socialise with people and attend events. Maybe even get involved with the local school. Helping to serve your community is a great way to engage with people who are potential patients.
Giving back to the community is always a good thing. Also ensure that you and your staff always remember to greet your patients by name.
Be transparent with the finances.
The NHS is a great service, however sometimes there are additional fees that patients have to pay. Present all extra costs and fees upfront and ensure patients understand their insurance if that is applicable.
Share your Story
Tell people about the reasons why you do what you do, tell them of your background. By creating a “brand story” you connect with people’s emotions and promote trust, which is essential for any Doctor or medical professional.
Make sure your accounts are in order
If your accounts are not in order it can really trip you up, and a large unexpected tax bill can cripple your practice.
We can help you stay on top of this aspect and write off many of your costs because we know the medical profession as well as being expert Accountants.
To get more help with running your medical business – From accounting to admin, marketing to debt recovery – Find out more and give us a call today!